Content Crash Course

Master the Basics of Video Creation for Social Media

In today’s social media-driven world, video content is essential when running a business, brand, organization or event — but creating engaging, high-quality videos can feel overwhelming. This hands-on, beginner-friendly workshop will teach you the core fundamentals of social media video creation, giving you the skills and confidence to start producing your own content with just your smartphone.

Led by award-winning filmmaker KVK, this session is designed as an introduction to their upcoming 5-week intensive course, which will take creators through the full video production process—from concept to final edit.

Learn the Essentials of Video Creation—No Experience Required...Having an Instagram account is necessary to participate!

Two Workshops Available

Workshop 1 Date & Time: Tuesday, April 29 from 6-8 pm

Workshop 2 Date & Time: Wednesday, April 30 from  6-8 pm

Location: Stratford Perth Museum

Tickets: $60 plus tax (Includes $50 for instruction + $10 museum & processing fee) Click Here for Tickets

What to Bring: ✔ A smartphone (or mobile device that records video/photos) ✔ A way to take notes (if desired)

Ages: 16+

Location: Stratford Perth Museum

What You’ll Learn in This Introductory Workshop:

Filming Essentials: Get the best lighting, framing, and audio using just your phone. Quick & Easy Editing: Learn how to trim, cut, and enhance videos using Instagram’s built-in tools and free editing apps. Instagram Reels & Stories: Understand the differences between formats and how to make them work for your content goals. Captions, Text, & Music: Enhance engagement with on-screen text, subtitles, and audio tricks. On-Camera Presence: Gain confidence in speaking naturally on camera using simple improv techniques. Social Media Best Practices: Learn posting strategies, hashtag tips, and engagement techniques to help your content get noticed.

What Makes This Workshop Different?

This isn’t just a lecture—it’s a hands-on, interactive session designed to help you start creating right away. We’ll also use improv-inspired techniques to help you overcome perfectionism, feel more confident on camera, and create videos that are authentic and engaging.

Looking to Go Deeper?

This workshop is just the first step! KVK is developing a 5-week intensive course that will take you through the full video creation process—from concept development, planning and shooting to editing and posting. Attendees of this intro session will get priority access when registration opens.

Workshop Leader: KVK 

As an award-winning filmmaker specializing in directing, concept development, cinematography, and editing, KVK has been working in the media creation industry for over a decade. Most recently, they were part of the Stratford Festival’s Film & Distribution department, where they developed the festival’s first video podcast series, Director’s Notes, edited Peter Pasyk’s award-winning short film, The Understudy, and served as Director of Photography and editor for the award-winning series Just Short of Reality.

A grassroots artist at heart, KVK’s career has been built on collaborating with artists, brands, and organizations to create content that aligns with their missions and connects with audiences in meaningful ways.

In addition to filmmaking, KVK has an extensive improv background, having trained at The Second City and performed regularly as part of an improv troupe for three years. Their experience in improvisation informs their approach to storytelling and on-camera presence, helping creators loosen up, embrace spontaneity, and connect authentically with their audience.

For the past decade, Stratford, ON, has also been KVK’s creative headquarters. Drawn in by the city’s thriving artistic communities—from live theatre to culinary arts to the entrepreneurial creative spirit—they are now taking the next step in giving back. With the increasing demand for media content in today’s social media-driven world—especially video content—KVK recognizes how important it is for fellow grassroots artists to feel equipped and confident in creating their own work. Through this introductory workshop, KVK aims to empower artists with the tools and skills they need to harness social media as a powerful creative platform.