Content Crash Course Intensive with KVK

Level up your content game in 4 weeks — from idea to upload

In today’s social media-driven world, video content is essential when running a business, brand, organization or event — but creating engaging, high-quality videos can feel overwhelming. This hands-on, beginner-friendly  4-week workshop will teach you the core fundamentals of social media video creation, giving you the skills and confidence to start producing your own content with just your smartphone.

Led by award-winning filmmaker KVK, this session is designed to take creators through the full video production process—from concept to final edit.

Learn the Essentials of Video Creation—No Experience Required

Having an Instagram account is necessary to participate!

One Four-Week Workshop Available

Starting May 27, 2025

One Ticket Includes All Four Sessions

Session 1: Tuesday, May 27 from  6-9 pm

Session 2: Tuesday, June 3 from  6-9 pm

Session 3: Tuesday, June 10 from  6-9 pm

Session 4: Tuesday, June 17 from  6-9 pm

6pm – 8pm is the main class / with an open class window from 8pm-9pm for anyone needing more “work time.”

Location: Stratford Perth Museum

Tickets: $375.00 plus tax 

What to Bring: 

✔ A smartphone (or mobile device that records video/photos)

 ✔ A way to take notes (if desired)

Ages: 16+

Location: Stratford Perth Museum

Outline of What You’ll Learn in This Workshop:

Filming Essentials: Get the best lighting, framing, and audio using just your phone. Quick & Easy Editing: Learn how to trim, cut, and enhance videos using Instagram’s built-in tools and free editing apps. Instagram Reels & Stories: Understand the differences between formats and how to make them work for your content goals. Captions, Text, & Music: Enhance engagement with on-screen text, subtitles, and audio tricks. On-Camera Presence: Gain confidence in speaking naturally on camera using simple improv techniques. Social Media Best Practices: Learn posting strategies, hashtag tips, and engagement techniques to help your content get noticed.

Weekly Breakdown

Week 1: Concept & IdeationLearn how to brainstorm meaningful content ideas, define your audience, and map out a creative direction that feels authentic.

Week 2: Planning & Pre-ProductionFrom scripts to shot lists, learn how to organize your shoot using accessible tools and production strategies.

Week 3: ProductionExplore camera techniques, sound, and lighting fundamentals — smartphone specific

Week 4: Post-Production & DistributionEdit your content with confidence and explore smart strategies for publishing it on the right platforms.

Each session includes live demos, Q&A, and hands-on support in a fun, collaborative environment.

What Makes This Workshop Different?

This isn’t just a lecture—it’s a hands-on, interactive session designed to help you start creating right away. We’ll also use improv-inspired techniques to help you overcome perfectionism, feel more confident on camera, and create videos that are authentic and engaging.

Workshop Leader: KVK 

As an award-winning filmmaker specializing in directing, concept development, cinematography, and editing, KVK has been working in the media creation industry for over a decade. Most recently, they were part of the Stratford Festival’s Film & Distribution department, where they developed the festival’s first video podcast series, Director’s Notes, edited Peter Pasyk’s award-winning short film, The Understudy, and served as Director of Photography and editor for the award-winning series Just Short of Reality.

A grassroots artist at heart, KVK’s career has been built on collaborating with artists, brands, and organizations to create content that aligns with their missions and connects with audiences in meaningful ways.

In addition to filmmaking, KVK has an extensive improv background, having trained at The Second City and performed regularly as part of an improv troupe for three years. Their experience in improvisation informs their approach to storytelling and on-camera presence, helping creators loosen up, embrace spontaneity, and connect authentically with their audience.

For the past decade, Stratford, ON, has also been KVK’s creative headquarters. Drawn in by the city’s thriving artistic communities—from live theatre to culinary arts to the entrepreneurial creative spirit—they are now taking the next step in giving back. With the increasing demand for media content in today’s social media-driven world—especially video content—KVK recognizes how important it is for fellow grassroots artists to feel equipped and confident in creating their own work. Through this introductory workshop, KVK aims to empower artists with the tools and skills they need to harness social media as a powerful creative platform.